In a traffic accident, every minute matters for drivers, insurers, repair shops, and mobility operators. 

In Uruguay, Grupo Novelli, a leading automotive services provider, is stepping boldly into the future by partnering with Germany’s MotionsCloud, an AI-powered vehicle inspection startup selected by the EU-LAC Digital Accelerator. Together, they are building a new digital pathway for faster, more accurate, and scalable accident management.

Through the EU-LAC Digital Accelerator, these two companies have joined forces in a strategic partnership to deploy and validate an AI-powered vehicle inspection solution to assess damage after a traffic accident.

The challenge: inefficiency in a high-stakes process

For years, Grupo Novelli has relied on traditional workflows to handle accident cases. These workflows require:

• Manual review, 
• Physical inspections, 
• Extensive coordination, 
• Repetitive administrative tasks. 

As the company grew, these processes have become increasingly difficult to scale, causing various issues:

• Slow customer response times after traffic incidents.
• High administrative costs (due to communication across multiple stakeholders).
• Inaccurate damage assessments (especially when done manually).
• Limited scalability, especially during peak periods.
• Fragmented systems that slow every step of the workflow.

If left unaddressed, the risks are severe: rising operational costs, loss of key insurance clients, reputational damage, and an inability to stay competitive as the industry shifts toward digital automation.

The solution: AI-powered vehicle inspection by MotionsCloud

MotionsCloud brings powerful computer-vision technology to automate the first step of the claims process, which unfolds in three crucial points: 

1. Understanding the damage
2. …Where it occurred
3. …And how severe it is.

The startup’s solution offers:

• Automated damage detection using AI trained on large vehicle-damage datasets.
• Two inspection modes: a standard mobile/app-based flow and a 360-degree inspection platform.
• Digital reports are generated automatically after photo or video submission.
• Easy integration into existing claims systems.
• A fast, user-friendly customer experience that minimises friction for claimants.

For Grupo Novelli, this is an opportunity to redesign their entire claims journey: faster, cheaper, and more accurate.

The partnership: bridging local expertise with deep-tech innovation

The EU-LAC Digital Accelerator identified the perfect match: a corporate with an operational challenge and a tech provider with a proven solution.

The six-month acceleration programme is structured to “de-risk” this cross-border collaboration: 

Octantis is providing hands-on mentorship and a rigorous framework for designing and evaluating the Proof of Concept (PoC). 

Simultaneously, the European Business and Innovation Centre Network (EBN) is advising on international growth strategy and access to EU and multilateral funding, ensuring the partnership’s success translates into scalable commercial expansion.

The acceleration services delivered are as follows:

✅ Acceleration roadmap & mentoring: A jointly defined work plan aligning technology, operational needs, and KPIs. This avoids cultural and procedural friction between a German startup and a Uruguayan corporate.

✅PoC evaluation: A structured, data-backed methodology to evaluate whether the solution reaches the target of at least 80% damage detection accuracy and delivers a strong customer experience.

✅ International growth plan, soft-landing & funding access: A fully tailored strategy for scaling MotionsCloud in the region, plus identification of international funding opportunities to support expansion.

The expected impact: a data-driven blueprint for the future

The partnership has established precise KPIs to measure the PoC’s success, which will form the blueprint for a full-scale rollout:

Novelli (Corporate)	MotionsCloud (Startup)
Reach ≥80% AI accuracy. High customer satisfaction with the inspection process. Strong first-attempt completion rate of digital inspections. A validated business case to scale the solution across operations.	Successful processing of 100 real damage cases. A flagship reference client to support future expansion. A growth roadmap for Latin America and Europe. Access to additional grants for future development.

The partnership exemplifies the EU-LAC Digital Accelerator’s mission: to foster tangible, high-impact collaborations that bridge European deep-tech with Latin American industrial expertise.

It connects German AI with Uruguayan automotive-insurance know-how, tackling a universal industry challenge with a localised, practical approach. By providing the structure, expertise, and validation framework, the accelerator ensures this partnership moves swiftly from pilot to potential, paving the way for a more efficient, digital, and customer-centric future for insurance claims across the region.